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Otto Treumann. Graphic Design in the Netherlands | Toon Lauwen | 9789064503122

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Otto Treumann

Graphic Design in the Netherlands

Auteur:Toon Lauwen

Uitgever:010

ISBN: 978-90-6450-312-2

  • Paperback
  • Engels
  • 144 pagina's
  • 23 mei 2001

Otto Treumann (1919-2001) is regarded as a major pioneer in the modernization of graphic design in the Netherlands.

Premised on Swiss typography and the Bauhaus, Treumann’s oeuvre is distinguished by an easy-to-read combination of visual elements and an iconoclastic treatment of colour. These benefit from his wide knowledge of printing techniques acquired during the Second World War when he forged documents for the resistance. He enjoyed a special relationship with industrial clients, invariably achieving top quality and innovation in the arena where economics meets culture. His work has proved eminently suitable for house styles and logos

Otto Treumann (1919-2001) is regarded as a major pioneer in the modernization of graphic design in the Netherlands. Premised on Swiss typography and the Bauhaus, Treumann’s oeuvre is distinguished by an easy-to-read combination of visual elements and an iconoclastic treatment of colour. These benefit from his wide knowledge of printing techniques acquired during the Second World War when he forged documents for the resistance. He enjoyed a special relationship with industrial clients, invariably achieving top quality and innovation in the arena where economics meets culture. His work has proved eminently suitable for house styles and logos, including those for Wolters Noordhoff the publishers, the Kröller-Müller Museum, the Royal Institute of Dutch Architects and El Al Airlines. He also designed posters for the Industries Fair in Utrecht, the Rotterdam Ahoy’ and Tattoo in Delft.

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