Extra informatie

Cradle to Cradle. Remaking The Way we Make Things | Michael Braungart, William McDonough | 9780865475878

Dubbelklik op de afbeelding voor groot formaat

Uitzoomen
Inzoomen

cradle to cradle

Remaking the Way We Make Things

Auteur:Michael Braungart, William McDonough

Uitgever:North Point Press

ISBN: 978-0-86547-587-8

  • Paperback
  • Engels
  • 196 pagina's
  • 22 apr. 2002

The book 'Cradle to Cradle. Remaking The Way we Make Things' is a manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as William McDonough and Michael Braungart point out in this provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective

The book 'Cradle to Cradle. Remaking The Way we Make Things' is a manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as William McDonough and Michael Braungart point out in this provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective

Hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

Klanten die dit kochten, kochten ook:

Recent bekeken