Both as an instrument of communication as well as a means of design development there is no substitute
for the physical model. It is no coincidence that architecture and model making share a rich history, so intrinsic to the design process it is impossible to imagine successfully understanding the essence of a design without the contribution of physical models. The most important models are those that lead to design conviction, those models that strengthen the design through their production and evaluation.

Both as an instrument of communication as well as a means of design development there is no substitute
for the physical model. It is no coincidence that architecture and model making share a rich history, so intrinsic to the design process it is impossible to imagine successfully understanding the essence of a design without the contribution of physical models. The most important models are those that lead to design conviction, those models that strengthen the design through their production and evaluation.