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Theory of Type Design | Gerard Unger | 9789462084407

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THEORY OF TYPE DESIGN

Author:Gerard Unger

Publisher:nai010

ISBN: 978-94-6208-440-7

  • Hardcover
  • English
  • 240 Pages
  • Sep 6, 2018

The first complete overview of typography theory. A must have for every designer.

Theory of Type Design by internationally renowned typographer Gerard Unger is the first complete and accessible theory of typography. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the history of typography, beginning with cuneiform script and ending with Crouwel’s New Alphabet and today’s digital developments, to how our eyes and brain process the various letter shapes in order to understand text.

This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume’s extensive glossary.

The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world.

The first complete overview of typography theory. A must have for every designer.

Theory of Type Design by internationally renowned typographer Gerard Unger is the first complete and accessible theory of typography. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the history of typography, beginning with cuneiform script and ending with Crouwel’s New Alphabet and today’s digital developments, to how our eyes and brain process the various letter shapes in order to understand text.

This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume’s extensive glossary.

The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world.

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