First published in 2004 to accompany the touring exhibition ‘Simply Droog: 10 + 1 years of creating discussion and innovation’, this updated edition presents along with earlier presented material, an extra 40 pages documenting recent activities, products and designs from 2004 and 2005. The number of products from this unique company have not only increased over the last few years to more than 200 objects, but their activities have also diversified into new fields.

First published in 2004 to accompany the touring exhibition ‘Simply Droog: 10 + 1 years of creating discussion and innovation’, this updated edition presents along with earlier presented material, an extra 40 pages documenting recent activities, products and designs from 2004 and 2005. The number of products from this unique company have not only increased over the last few years to more than 200 objects, but their activities have also diversified into new fields.