This monograph is about developing and evaluating design concepts, and why that skill is crucial in tackling complex problems. It shows how the strength derived from trusting your intuition can result in concepts and solutions, for everyone from Schiphol Airport to elderly people living with dementia and the engineers trying to rid the oceans of the ‘plastic soup’. The central message: keep asking yourself ‘Is it good enough?’

This monograph is about developing and evaluating design concepts, and why that skill is crucial in tackling complex problems. It shows how the strength derived from trusting your intuition can result in concepts and solutions, for everyone from Schiphol Airport to elderly people living with dementia and the engineers trying to rid the oceans of the ‘plastic soup’. The central message: keep asking yourself ‘Is it good enough?’