Stroom, The Hague's visual arts centre, commissioned three authors to  write a book apiece about facets of the art scene in The Hague since  1945. The volume on graphic design, whose title translates as 'Ha, there  goes one of mine!', grew into a major study of local design culture.

This all-Dutch book is premised in part on over a hundred interviews  mainly with the designers: the youngest has only a few years’ practical  experience, the oldest - ad man Jan Lavies - is now 99. The development  of graphic design in the Netherlands has been written about often  enough. Compare the many books and articles and you can observe a  consensus looming as regards who and what are important in Dutch graphic  design. In ’Ha, there goes one of mine!’ the local approach means the  inclusion of designers whose work threatens to vanish into the black  hole of history. This makes for a few pleasant surprises. The lavishly  illustrated book further devotes attention to early and often unfamiliar  advertising and design work by well-known illustrators and artists such  as Hermanus Berserik, Jan Kuiper and Max Velthuijs. In the chapter on  contemporary design culture, the young generation enjoys coverage  alongside famous firms such as Studio Dumbar and Tel Design.

The book's  title is lifted from an interview with R.D.E. Oxenaar, who was  consultant to the Dutch Postal and Telegraph Service (PTT) for several  decades and designer of the former Dutch bank notes. Oxenaar's soundbite  refers to the pleasant sensation designers have on encountering their  work in the world at large. One aspect of graphic design in The Hague,  we should remember, is that many designers work on products with a  potentially vast field of distribution, from bank notes and postage  stamps to government printed matter and projects in the public realm.

Stroom, The Hague's visual arts centre, commissioned three authors to  write a book apiece about facets of the art scene in The Hague since  1945. The volume on graphic design, whose title translates as 'Ha, there  goes one of mine!', grew into a major study of local design culture.

This all-Dutch book is premised in part on over a hundred interviews  mainly with the designers: the youngest has only a few years’ practical  experience, the oldest - ad man Jan Lavies - is now 99. The development  of graphic design in the Netherlands has been written about often  enough. Compare the many books and articles and you can observe a  consensus looming as regards who and what are important in Dutch graphic  design. In ’Ha, there goes one of mine!’ the local approach means the  inclusion of designers whose work threatens to vanish into the black  hole of history. This makes for a few pleasant surprises. The lavishly  illustrated book further devotes attention to early and often unfamiliar  advertising and design work by well-known illustrators and artists such  as Hermanus Berserik, Jan Kuiper and Max Velthuijs. In the chapter on  contemporary design culture, the young generation enjoys coverage  alongside famous firms such as Studio Dumbar and Tel Design.

The book's  title is lifted from an interview with R.D.E. Oxenaar, who was  consultant to the Dutch Postal and Telegraph Service (PTT) for several  decades and designer of the former Dutch bank notes. Oxenaar's soundbite  refers to the pleasant sensation designers have on encountering their  work in the world at large. One aspect of graphic design in The Hague,  we should remember, is that many designers work on products with a  potentially vast field of distribution, from bank notes and postage  stamps to government printed matter and projects in the public realm.

Jan Middendorp koos vooral werk met een persoonlijke signatuur. Dat levert een interessant boek op. Het boek steekt in een aantrekkelijk geel-groen omslag en is luxe uitgevoerd met twee leeslinten. - Ellen Pouwels in Grafisch Weekblad, June 5th 2002, pp. 19

Ha, daar gaat er een van mij! werkt op twee niveaus: als mooi, soms verrassend prentjesboek en als erudiete historische studie. - Standaard Magazine, May 4th 2002

De titel van dit door Huug Schippers aantrekkelijk vormgegeven boek is ontleend aan een uitspraak van bankbiljettenontwerper R.D.E. Oxenaar die bij het zien van zijn Snip of Vuurtoren altijd even die sensatie voelde: ‘Ha, daar gaat er een van mij!’ - H. Hubben in de Volkskrant, May 3rd 2002

Een overzicht dat leidt tot inzicht. Door de heldere manier van presenteren wordt de lezer als het ware het boek ingezogen en komt deze in een tijdmachine terecht die hem met de neus op feiten drukt waarvan hij het bestaan niet kon vermoeden - of alweer vergeten was. - Compres, June 5th 2002, pp. 31

Dit boek geeft een breed beeld van het grafisch erfgoed van Den Haag. Bekende en ‘vergeten namen’ van bureaus en personen krijgen een plekje in het historisch decor van dit fraaie en goed verzorgde boek. - P.H. Redman in Biblion, August 16th 2002